Video recordings for podcasts

Post holiday and holiday season can mean a lull for my industry.  I find Sept-Nov to be quite busy, even the beginning of December sometimes.  But after that.. There can be a good 6 weeks of nada. My theory is this. As the end of the year approaches companies are jamming in all of their photoshoots, commercials, corporate events, etc. before the end of the year.  Possibly using up budget?? Makes sense to me, lol.
Ad campaigns for social content and new product launches are the most common things that I get booked to do hair and makeup for. However THIS year, I got multiple gigs to do HMU for podcast recordings!  It's apparently increasingly common to have them recorded for video use as well.  YouTube I assume, and to be cut up and used for other purposes.  Now these jobs were inspiring.  All business owners being interviewed with the story of how they built their businesses. These podcasts are so popular- and now I know why! I will say I did mostly men's grooming for these.. which I wish wasn't the case.  Here's to more stories of women owned businesses in 2025!